Wednesday, August 29, 2012

tatta wealth / tút-tah-wǝl-th / noun


def: a sizable sum of money or an equivalent currency acquired over a period of time or overnight by virtue of having a set of balls {slang for testicles}
usage: Today Aggi-Paddy acquired 140 crore rupees of tatta wealth by selling 51% of their stake in Taproot to Dentsu.

Tuesday, May 29, 2012

main_tvc_final_FINAL(Revised)(3).doc


 The film opens on [INSERT LOCATION] where we see [INSERT PROTAGINIST] doing [INSERT ACTION]. When suddenly [INSERT EVENT] forces him to turn around and take notice of  [INSERT PROBLEM]. [INSERT PROTAGONIST] rushes to his [CHOOSE FROM FRIDGE/DRESSER/OFFICE DRAWER] and whips out a spanking new [INSERT PRODUCT]. 

He uncaps the [INSERT PRODUCT] and [INSERT ACTION] it on [CHOOSE FROM HIMSELF/PROBLEM]. Thus, we bear witness to [CHOOSE FROM EXPENSIVE CG/CHEAP EMOTION]. Standing tall, with a halo around him, is our [INSERT PROTAGONIST] with the [INSERT PRODUCT] in his [INSERT APPENDAGE OR ORRIFACE].

MVO: Presenting the brand new [INSERT PRODUCT] with fabulous [INSERT JARGON] that helps you [INSERT  PROMISE] for [INSERT DURATION]. Now [INSERT BASELINE].

[INSERT LOGO X 1.5 + BASELINE x 0.75]

Cut to [INSERT COMEBACK SHOT IF ANY].